Chief Marketing Officers (CMOs) are responsible for driving brand awareness and customer communication within their company through social media. To do this effectively, they need to understand how traffic and SEO work together.
According to a recent study by Socialbakers, 82% of companies with a strong social media presence saw an increase in website traffic as a result of increased engagement on their social media channels.
And while SEO is not directly related to social media, it’s important for CMOs to be aware of how search engine optimization can help boost the visibility of their posts. Social Media is a great way to build a brand and increase revenue.
Most businesses have found that they get more sales because of the increased visibility they receive online. Social media also provides a great opportunity for customer service, which can be extremely difficult to provide via email or phone calls.
ikea encourages consumers to share their ikea love on social media. This is done by posting photos of the furniture they are re-purchasing, which is then used in the company s marketing materials.
People are also encouraged to buy furniture online and pick it up at store locations. ikea has not only had a large success rate with its social media marketing, but they are also one of the first brands to do so.
Larger brands like IBM and Mcdonald's have followed suit, creating promotional campaigns on social media platforms.
