Digital marketing is the use of electronic and digital technologies to deliver marketing communication. The objectives of digital marketing are to create awareness, attract leads and customers, and drive sales.
The investment in digital marketing is typically measured in terms of dollars spent, minutes spent on the activity, or a number of leads generated. The ROI for digital marketing can be very high if done correctly. However, it is important to ensure that the investment is effective by measuring results regularly.
Email is still the most popular method for communicating with customers online. Social media platforms are also effective tools for reaching a large audience quickly and easily. Social media marketing for business is the use of platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube, and blogging to build support for a company’s brand among its target market.
